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Medical

How to get more GP referrals for your practice

Marketing to general practitioners is the part of specialist practice marketing that most marketers and practice managers skip. It’s an […]

Medical

AHPRA Compliant Marketing: A Practical Guide for Medical Practices

Why AHPRA Regulates Health Advertising Ahpra stands for the Australian Health Practitioner Regulation Agency and is the national regulatory body […]

Medical

Reviews & Testimonials: Here’s What AHPRA & The TGA Have To Say.

Most businesses can showcase their reviews online as if they were prized gold medals. The healthcare industry, however, is quite […]

Medical

The overlap between AHPRA and Google’s E-E-A-T (and what it means for medical SEO)

If you’ve ever felt like AHPRA is a fence around your marketing and Google’s a wall on the other side […]

Medical

Medical Blogging: What Topics Actually Drive New Patient Enquiries

There is a version of medical blogging that looks great on paper. Traffic is up. Sessions are climbing. The monthly […]

Medical

Does AI-Generated Medical Copy Comply with AHPRA? What Medical Practices Need to Know

Artificial intelligence writing tools are everywhere right now. From ChatGPT to Jasper to built-in AI assistants inside content management platforms, […]

Medical

Making Sense of the 2025 Ahpra Guidelines for Advertising Non-Surgical Cosmetic Treatments

The Australian Health Practitioner Health Regulation Agency (Ahpra) guidelines for advertising non-surgical cosmetic treatments officially came into effect on 2nd […]

Medical

Ahpra’s Cosmetic Surgery Advertising Reforms (Effective 1 July 2023)

Advertising plays a significant role in driving demand for cosmetic surgery, unlike most other regulated health services, which are primarily […]

Medical

Social Media Marketing for Medical Professionals – Staying Within AHPRA Guidelines

Social media is one of the most powerful tools for advertising and connecting with people all over the world, and […]

Medical

AHPRA Advertising Guidelines – What Every Health Professional Needs to Know

Advertising in healthcare is highly regulated, and that shouldn’t come as a surprise because people can make life-changing decisions from […]

Medical

Navigating the TGA’s Guidelines for Advertising Injectable Treatments

The TGA (Therapeutic Goods Administration) has oversight of the advertising of therapeutic goods in Australia, in accordance with the Therapeutic […]

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