Medical marketingby the book.
Websites, SEO and content for Adelaide doctors, specialists, GP clinics and allied health practices, written to meet AHPRA and TGA advertising rules and built to bring in new patients.
Medical websites carry a higher standard
Every doctor and medical professional needs a website, but it can't be just any website. For new patients and referrers it's often the first port of call, and for existing patients it's a key source of information. Design, technical SEO, content and functionality all need careful thought, and above all, the site has to be compliant.
Done well, your website does more than tick the boxes. It builds credibility, protects your reputation and becomes a cost-effective marketing tool. With collective experience in the medical field spanning over 15 years, we know what's required, whether you need a brand-new website or want to freshen up the content you already have.
Medical marketing services we offer
Medical website design
Bespoke websites built from the ground up with technical SEO and your professional obligations in mind. No clinical blue-and-white template, and booking an appointment is easy.
Medical SEO
We make your website the most helpful resource in your field, answering patient questions and guiding decisions. Google rewards that, and so do your patients.
Medical copywriting
AHPRA and TGA compliant copy written in language your patients understand, reviewed against current advertising guidelines.
Compliance auditing
Our own audit tools flag words and phrases on your site that may breach the advertising rules, so your practice manager can review them quickly.
Google Ads
Paid search campaigns targeted to your ideal patients, managed from keyword research and ad creation through to ongoing optimisation, with compliant ad copy.
Content marketing
Interesting, informative articles written with SEO, conversion and compliance in mind, for practices too busy to blog themselves.
Social media marketing
Organic and paid social content that's accurate, informative and compliant.
Online bookings
We integrate online bookings and automated patient follow-up with your booking provider of choice.
Meeting the standards, not bending rules
Complying with the AHPRA advertising guidelines and the TGA code for advertising regulated products is non-negotiable. Our copywriters know the terrain and help you avoid nasty audits. They also highlight your professional values and help readers make better informed decisions.
We steer clear of bold claims that could trigger a violation. Instead, we explain every detail of a procedure, including potential risks and complications. Some worry that scares people off, but we've found it builds trust by properly educating prospective patients. It also lines up with Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness and Trustworthiness), which are especially strict for medical websites.
Our compliance audit, in two reports
We've built our own audit tools so practice managers can review their website without reading every page line by line. We run your site through them and hand over two reports: a list of pages with the words and phrases that may be non-compliant, and a PDF printout of your website with every potential violation highlighted in bold. You can also start with a free, no-obligation SEO and compliance audit.
SEO written in-house, never outsourced
Our SEO philosophy is simple: we win on Google by making your website the most comprehensive, helpful resource for your patients. Many agencies send copywriting to low-cost overseas writers, which can leave a practice with bold, non-compliant claims on its site. We don't. We work with a smaller number of clients so we can keep compliant copy and content consistent and high quality.
Competition varies by specialty and by city. A practice on Sydney's northern beaches usually needs far more work to outpace its competitors than a small practice in the Adelaide Hills. So we assess your website and your nearest competitors first, give you an obligation-free report on your site's potential and any quick wins, then build a package around your goals.
Common questions
What types of clinics do you work with?
We work with doctors, GP clinics, medical specialists, surgeons, registered nurses and registered cosmetic nurses. We also work with allied health professionals, including dentists, physiotherapists, podiatrists, speech pathologists and occupational therapists.
When should I redesign my healthcare website?
If your site brings in traffic that turns into patients and meets your professional standards, there's no need to change. If it looks dated, is hard to navigate or update, loads slowly, throws technical errors, or a developer has told you changes are impossible, it's probably time for a redesign.
I'm very time poor. Should I blog?
A blog is still an excellent way to drive traffic and show your expertise and authority, and ideally you'd publish regularly. If that's too hard to fit in, our content marketing service can write articles for you that people actually want to read.
Do you provide reporting and analytics?
Yes. Marketing is an investment, and you should be able to measure the return. We send you a report every three months so you can see how your project is tracking.
Does paid advertising work for medical practices?
Google Ads let your practice appear at the top of search results for keywords related to your services. We manage campaigns end to end so your budget reaches the right patients at the right time, and all ad content stays compliant.
What does a compliance audit involve?
We run your website through our own audit tools and deliver two reports: a list of pages with potentially non-compliant words and phrases, and a PDF printout of your site with potential violations highlighted in bold. Your practice manager can then review and fix any issues.
Related services
Let's make something great.
Tell us about your business and where you want to take it. You'll get honest advice, even if that means we're not the right fit.